Euro RSCG is on to something: As I was reporting on the agency’s latest poll of millennials (to be covered in the 4/25/11 issue of PR News) I started to think about an interesting article on page one of today’s New York Times that features the results of a poll that shows a “darkening mood in America.” It seems that even though the numbers say our economy is recovering, Americans think otherwise. Plus, ratings for Obama and both parties in Congress have dropped precipitously. These results aren’t so surprising, given the budget clashes across the country and the recent disasters and conflicts that are occurring around the world.
Now, back to the Euro RSCG study—its findings show that when it comes to major issues, millennials prefer to take individual action rather than participate in traditional political platforms. Seven in 10 think the world will be more dangerous, less peaceful and more polluted in 20 years. However, millennials remain optimistic, with 82% believing they have the power to change the world. If you correlate the findings of the two polls, the result could be a sea change in the not-too-distant future not only of our political system, but in the way that we communicate with the public. I often wondered about the reason behind Euro RSCG’s focus on millennials. Now I see it. What do you think?
–Scott Van Camp