Archive: March 2011

The Corrections: A New Take on Managing Reputation and Inventing News

March 28th, 2011 by

Finally! There’s a Web site we can all go to that will set the record straight. How long have we been waiting for ICorrect to come along? I mean, until now, we had to rely on the normal modes of communication when a reporter gets a story wrong or a fact is twisted or we… Continued

Did I Really Say That? Why Every Word Matters

March 22nd, 2011 by

There have been so many great sound bites coming out of the media lately, it’s been an embarrassment of riches for content curators.  Charlie Sheen alone is entertaining us with better one-liners than his “Two and Half Men” writers could ever conjure.  What should be irritating and instructional to PR professionals is when a well-tested… Continued

NCAA, CBS Should Leverage Tourney for Japan Outreach

March 17th, 2011 by

Okay, I admit it, PR News. Today I went into CNN.com and watched the last 30 seconds of the Kentucky-Princeton game. I feel it’s my duty as an editor to explore the powerful video out there and write about it. However, in getting to the sports homepage, I went through the news homepage, which has… Continued

After the Devastation: Helping Japan and the Pacific Region

March 11th, 2011 by

It’s been pretty intense for the last several months around the world, and the earthquake and subsequent tsunamis in Japan definitely add to the drama—and human suffering. While its still too early to assess the toll, the devastation is pretty clear. So we’re asking our PR brethren to help. Of course, there are already numerous… Continued

White House Comms Should Get Its Crisis Act Together

March 3rd, 2011 by

I hate to digress from Tiger blood, but this morning’s piece in The Wall Street Journal about the West’s talk of imposing a no-fly zone over Libya (to keep Gadhafi from killing protesters from the air) struck me as a huge communications snafu for the U.S. At one end of the spectrum you have Defense… Continued