SI—Time to Put the Swimsuits Back in the Drawer

Okay, I’ve had a few weeks to mull this thought over, and I’m ready to just come right out and say it. It’s time to close up the Sports Illustrated Swimsuit Edition franchise. As a reader of the magazine since I was a kid, that’s a tough thing to say. But the bikinis and body painting have gotten old, repetitive and boring. I used to look forward to receiving the swimsuit issue, but this year I gave it one look—maybe two. Well, you might be saying that I feel this way because I’m old, repetitive and boring. But I don’t think so. The models look the same year after year. And they always get some respected SI writer to pen a totally useless article like “My Trip to the Bahamas With Brooklyn Decker.” Enough. There’s a lot of stuff happening now in the sports world, and SI would be smart to stick to it. Of course, the issue is the biggest moneymaker for SI in terms of advertising. It would be a big loss financially. So I say, just put the photos and content up on the Internet and let people access it digitally—that’s where we seem to be headed with much of our content anyway. Save the print space for what SI does best: profile interesting and inspiring athletes, write hard-hitting sports exposés and feature that great photography—of sporting events! What do you think? Agree or disagree?

–Scott Van Camp