If you haven’t seen today’s story in The New York Times on SEO, make sure you read it. It covers the debate on whether writing for search engines ultimately does more harm to a brand than good, and uses the Huffington Post as an example of aggressive SEO tactics. The article is also good reference material for me, as I’m putting together the content for an SEO Webinar scheduled for March 23. If there’s something about SEO that vexes or interests you, I’d really like to know about it, so please comment. One thing is for sure, after reading the Times article I’ll be working “Prince Harry” into as many PR News headlines as possible.
–Scott Van Camp