Surprising news in the advertising world this morning. After sticking with the strategy of keeping Super Bowl broadcast spots under wraps until the game, some marketers have posted sneak peaks or even full versions of those commercials online to build buzz leading up to Sunday, says a New York Times article. I for one think it’s a great idea, giving influencers a chance to spread the word about the ads on Facebook and Twitter. Identifying the right influencers is becoming a much talked about topic in PR. But people define influencers every which way, which muddles the process. PR News would like to get your definition leading up to our Measurement Conference March 1 in D.C. Answer the question here and you’ll get a complimentary guidebook from PR News Press. Enjoy the commercials—and the game!
–Scott Van Camp