Archive: February 2011

Two and Half Mentions: Charlie Sheen and Turning a Blind Eye

February 28th, 2011 by

It is fascinating to watch Charlie Sheen’s rapid fall from grace as he battles his bosses at CBS. The media is giving him a big fake microphone and platform with which to spill his guts.  Can you blame the media? After all, it’s a hot story and if you’re looking for great sound bites look… Continued

SI—Time to Put the Swimsuits Back in the Drawer

February 25th, 2011 by

Okay, I’ve had a few weeks to mull this thought over, and I’m ready to just come right out and say it. It’s time to close up the Sports Illustrated Swimsuit Edition franchise. As a reader of the magazine since I was a kid, that’s a tough thing to say. But the bikinis and body… Continued

BP Says Gulf Compensation is Too Much

February 17th, 2011 by

Interesting story in The New York Times today about BP’s Gulf strategy. After essentially going along with the $20 billion victims compensation program, BP is now arguing that fund leader Kenneth Feinberg’s proposed settlements are too generous. It’s an interesting move for a company that has been raked over the coals by the press and… Continued

PR Pros and Prince Harry Weigh In On SEO

February 11th, 2011 by

If you haven’t seen today’s story in The New York Times on SEO, make sure you read it. It covers the debate on whether writing for search engines ultimately does more harm to a brand than good, and uses the Huffington Post as an example of aggressive SEO tactics. The article is also good reference… Continued

The Sport of PR: Tackling the Commercial Impact (Caution: Story Contains Description of Harmed Doll)

February 9th, 2011 by

By now you’ve seen many of commercials that ran during the Super Bowl and tracked the controversies stemming from a few of them.  While I followed with interest Groupon‘s decision to promote its daily deals by showcasing great food to be had (at a discount) at a Tibetan restaurant (with a side dish of  Tibet’s… Continued

Super Bowl Ad Sneaks Target Influencers

February 4th, 2011 by

Surprising news in the advertising world this morning. After sticking with the strategy of keeping Super Bowl broadcast spots under wraps until the game, some marketers have posted sneak peaks or even full versions of those commercials online to build buzz leading up to Sunday, says a  New York Times article. I for one think… Continued