You have to give Taco Bell some credit. The restaurant chain did not become unbunned…er, undone by charges that it’s beef isn’t all up to par. Instead, Taco Bell was proactive in responding with a detailed statement on exactly what its beef contains:
- 88% USDA-inspected quality beef.
- 3-5% water for moisture.
- 3-5% spices (including salt, chili pepper, onion powder, tomato powder, sugar, garlic powder, cocoa powder and a proprietary blend of Mexican spices and natural flavors).
- 3-5% oats, starch, sugar, yeast, citric acid, and other ingredients that contribute to the quality of our product.
However, I think the communications team made a mistake with this: exactly what are these “other ingredients” (last bullet) they mention? Seems to me that being “almost” transparent just as bad a not being transparent at all. It just begs more questions. What do you think?
–Scott Van Camp