Right now I have the same feeling as when my wife catches me foraging for food after 10 p.m.: busted. What gives me this feeling is a new study that reveals the most overused catchphrases among advertising and marketing pros. Well, you can add “editor of a public relations weekly” to that sentence.
Here’s the top 10 catchphrases, according to the survey by The Creative Group:
- “Social media/social networking”
- “ROI/return on investment”
- “Extra value/value added”
- “Social media expert”
I’m guilty of using at least five of these phrases on a regular basis in PR News. Social media, ROI, synergy, innovative, social media expert—all key components of my writing arsenal. I mean, isn’t PR really social media? Well, I’m going to tape this list up on my computer and do my darndest to keep from using them in the future. Wish me luck.
–Scott Van Camp