Archive: January 2011

Taco Bell: What’s In the Beef?

January 28th, 2011 by

You have to give Taco Bell some credit. The restaurant chain did not become unbunned…er, undone by charges that it’s beef isn’t all up to par. Instead, Taco Bell was proactive in responding with a detailed statement on exactly what its beef contains: 88% USDA-inspected quality beef. 3-5% water for moisture. 3-5% spices (including salt,… Continued

Take the Good With the Bad Online

January 21st, 2011 by

This week I had an interesting and intense conversation with someone who was thrown into social media due to a terrible circumstance, and who has experienced both the good and the bad of interacting with people online. Dan Harrington and his family live in Virginia, and in October of 2009 his 20-year-old daughter Morgan disappeared… Continued

Be Gone, Catchphrases!

January 14th, 2011 by

Right now I have the same feeling as when my wife catches me foraging for food after 10 p.m.: busted. What gives me this feeling is a new study that reveals the most overused catchphrases among advertising and marketing pros. Well, you can add “editor of a public relations weekly” to that sentence. Here’s the… Continued

Shaking up the Press Release, will Like, Get You Xtra Attention

January 11th, 2011 by

Whether you’re a Groupon junkie, a Groupon partner/advertiser or just watching this company rake in the dough, you have to admire the press release it sent on Monday announcing that it secured a $950 million round of financing. The headline reads: “Groupon Raises, Like, A Billion Dollars”. My mother and many an English teacher have… Continued

Twitter-izing Customer Service

January 7th, 2011 by

As I struggle to determine why my first Verizon Fios bill was $50 more than what I was quoted over the phone, I wanted to mention an interview this week that I had with Twitter/customer service guru extraordinaire Frank Eliason. Famous for his Twitter exploits at Comcast, Frank has taken his talents to Citigroup, where… Continued

PRiorities for PR Professionals: The ’11 Edition

January 6th, 2011 by

Most people are happy to see 2010 behind them, from a business standpoint and in many ways from a personal standpoint. Everyone knows someone who’s unemployed, under-employed, “upside down” with their mortgage or just feeling like moving on to a new year, new possibilities and priorities. For the PR trade, it wasn’t such a bad… Continued