As PR News gets set to reveal its Best and Worst PR Moves next week, there was an interesting commentary by David Gergen on the CNN site that describes President Obama’s “comeback,” after the elections had him with one foot in the political grave. Gergen credits Obama’s team with building coalitions that moved public opinion in their favor, thus giving them much-needed leverage in Congress. There’s nothing like a good comeback story, and while Obama isn’t out of the woods yet, the strategy helped push through a new stimulus bill, the repeal of “don’t ask, don’t tell” and, most recently, a new START treaty bill. After judging readers’ Worst PR Moves picks this week, reading about Obama’s effective PR strategy is a welcome change.
–Scott Van Camp