Video is a Powerful Medium

Here at PR News, we often write about the power of video in communications. We try to practice what we preach too, interviewing presenters at our events and then posting them on our site. I’m not Bob Costas yet, but I’m getting better at it! A visual certainly is worth a thousand words. This week there was footage taken during a school board meeting in Panama City, Florida that was probably worth a billion words. In it, a man brandishes a gun in front of the board, and fires four shots at the board superintendent (miraculously he misses) before being gunned down by a security guard (the gunman then kills himself). If you haven’t seen it and want to, be prepared for shock and drama from the get-go. There’s a villain, heroes, and in the end, no innocent people are hurt. PR News gives out a Platinum Award for Best Video program. If I were giving out the award for Most Powerful Video of 2010, this would be it.

–Scott Van Camp