As we get closer to knowing which teams will play in the World Series, I came across an interesting baseball-related PR tactic today. Seems as though the New York Mets are keeping its season ticket-holders in the loop on its search for a new GM—in the form of an e-mail. The note, sent Oct. 21 from COO Jeff Wilpon, says that they’ve interviewed six candidates for the job, and names them: Allard Baird, Rick Hahn, Josh Byrnes, Sandy Alderson, Logan White and Dana Brown. Now, it’s well known that the Mets have had little luck with GMs, and that’s part of the reason why they haven’t made the playoffs for four straight years. So you could look at this e-mail in a couple of different ways: it’s part of a genuine effort to keep the fans in the loop about what’s going on in the front office; or, it’s part of a not-so-genuine effort to keep a bunch of irate fans from canceling their very pricey season tickets at Citi Field. I’d say it’s the latter, but I’d still score it as a double.
–Scott Van Camp