The timing was just about perfect. Goldman Sachs announces in a full-page ad in the New York Times and The Wall Street Journal that it is helping a clean energy company find investors, and PR News publishes crisis expert Jim Lukaszewski’s Tip Sheet on why CEOs shouldn’t hide behind CSR efforts. Of course, Goldman is now taking it on the chin for this rather obvious campaign to position itself as a good corporate citizen. Is the new Goldman campaign ill-advised? Should the company be talking instead about what it’s doing to clean up the financial mess? I’m of the latter opinion, but I’d be interested in your thoughts on this.
–Scott Van Camp