Archive: August 2010

Grand Theft PR: Bogus Reviews Catches FTC Attention and Blights PR Image

August 27th, 2010 by

From my “What were they thinking?” files I present the case of Reverb Communications which was fined by the Federal Trade Commission on August 26 for engaging in deceptive advertising by planting false reviews of their clients’ video games  on the Apple itunes store. Tracie Snitker, a PR exec with California-based Reverb, noted in a… Continued

Is CSR ‘Irrelevant’?

August 25th, 2010 by

Monday’s Wall Street Journal article that makes the case against the idea of corporate social responsibility is provocative food for thought. But just as author Aneel Karnani argues that the reasoning for CSR is flawed, I believe there’s a few flaws in his reasoning. Here’s a couple of examples: 1. Karnani: “Large companies now routinely… Continued

Summer of Slam

August 13th, 2010 by

It’s been a long hot summer here on the East Coast, and luckily for those of us who follow PR, it’s been a hot time in terms of interesting crises. From BP to Apple to HP and now JetBlue, there has always been something to jaw about by the water cooler. Actually, JetBlue appears to… Continued

Are We Heading Down a Slippery Digital Slope?

August 5th, 2010 by

I’ve been reading The Wall Street Journal‘s interesting investigative series into online privacy, “What They Know,” and it’s more than a little disturbing. Technology seems to have run amok, and perhaps we should catch up to it and put the brakes on. Consider one of the findings by the WSJ investigative team: Looking at the… Continued

Woe is Journalism: Newsweek is ‘Worth’ Less Than a Latte while Plagiarism is Alive and Kicking

August 3rd, 2010 by

It is never a good thing for journalists to hear that a magazine that once generated $30 million in revenues three years ago was sold for maybe a buck.  But at least Newsweek was saved, and that it was, when the Washington Post Company yesterday agreed to sell Newsweek (saddled with tens of millions of… Continued