In hearing that both sides in the Israeli raid on the flotilla headed to Gaza had video cameras at ready to record the action just strengthens my belief that the importance of mainstream media is becoming dwarfed by the action of taking one’s case directly to the people. Today, Israeli Prime Minister Benjamin Netanyahu posted a statement about the incident and a newly edited video of the incident (complete with interviews and music) on his Facebook page (31,260 fans). Who knows if any of these grainy videos can actually get to the truth of the matter. The point is, given the potency and immediacy of social media platforms, the traditi0nal media has less to do with the shaping of public opinion than ever before. Do you agree? I’m hoping to get opinions on this topic from PR executives and members of the media at the PR News Media Relations Forum on June 17. I’ll let you know what I find out.
–Scott Van Camp