Archive: May 2010

How Not to Leverage Video for PR

May 28th, 2010 by

As BP tries to plug the oil leaks 5,000 feet below the surface of the Gulf of Mexico, I’m thinking about those cameras that are trained on the broken pipes and gushing crude—and the millions of people who have viewed the live video feed.  We all know about the increasing use of video as a… Continued

Trust is Det. Lennie Briscoe

May 21st, 2010 by

There’s that word again. This week Google’s Sergey Brin came clean about his company’s collection of personal data through the scanning of wireless networks. And he had this to say: “Trust is very important to us. We’re going to do everything we can to preserve that trust.” I think Brin said “trust” twice because Google… Continued

Best Company to Work For…If You’re a Man?

May 18th, 2010 by

You might have heard that Novartis was hit with a $253.3 million judgment this week  in a discrimination suit filed by 12 former female sales reps who claimed they were discriminated against, harassed and turned down for promotions.  The sexist activities go back to 2002 and while the suit was won by 12 women, there… Continued

First Pizza, Now Pampers

May 14th, 2010 by

Another example of the power of social media has cropped up, this time moms blaming the iconic diaper brand Pampers for giving their kids rashes. The moms have started a Facebook page that has gained traction in recent days (more than 7,000 fans) and the controversy has attracted the attention of product-safety regulators in the… Continued

Spills, Stock Slides, Salaciousness…Betty White Comes to Our Emotional Rescue

May 12th, 2010 by

Is it a coincidence that as our nation tries to figure out who is responsible for the oil spill in the Gulf and what caused the Dow to dive 1,000 points last week that octogenarian Betty White hosts Saturday Night Live on May 8 and gets stellar ratings, to boot?  I don’t have an answer… Continued

Social Media Policy Parameters

May 6th, 2010 by

This morning I attended a New York Chapter PRSA event on “Developing Your Social Media Policy,” and the presenters were excellent. Alayna Francis, VP at reinsurance company Swiss Re, discussed her four-year (and counting) odyssey to ramp up social media efforts in that highly regulated industry. Her social media policy plan is in the global… Continued

Denis Leary Likes His PR Guy. He Really Does.

May 3rd, 2010 by

Denis Leary made a special appearance last week at an awards luncheon hosted by PR News’ sister brand CableFAX. He took a break from shooting the upcoming season’s Rescue Me to show up at the Grand Hyatt in NYC to say a few kind words about John Solberg, senior vp of PR at FX, the… Continued