The brouhaha over the Lane Bryant commercial that Fox and ABC allegedly refused to run during certain broadcasts last week has the media buzzing and people taking sides. Most of you are familiar with Victoria Secret’s “The Nakeds” commercial – unfortunately even my 9-year-old son has seen this commercial since it airs during American Idol. (The good news is that he likes saying “the nakeds” but doesn’t grasp the point of the commercial.) So the question is whether it constitutes a double standard that two major networks refused to air the Lane Bryant commercials showing plus-size woman in bras and panties because this content was too risque, but have aired “The Nakeds” and other arguably PG-13/R rated content prime time. For those reading this blog and tracking the story, the more interesting question is whether Lane Bryant is pleased with this current situation and media attention or truly feel wronged — and would rather the commercial aired under the radar and without controversy. Anyone who studies and practices PR knows the answer to this question: Lane Bryant should be thrilled with the publicity and milk it for all its worth. No pun intended, really.
– Diane Schwartz