The advent and popularity of Twitter and texting should make it pretty easy to sum up, in one sentence, how we define ourselves or the company we work for. Can you define what your company or what your brand/product stands for in roughly 75 characters? An article on Harvard Business Review’s site got me thinking about this challenge and how difficult it really is. How you personally define your company is probably different than the person in the office next to you, or in the cubicle down the hall. And if you’re in a position to ask, it’d be interesting to see how your employees define their organization. We’re not talking about fancy mission statements or taglines, either.
Just how disparate those definitions are will point to whether your employee communications strategy is working and even how well your company is performing. Google’s one sentence definition is this: “We organize the world’s information and make it universally accessible and useful.” Southwest’s sentence is: “We democratize the skies and give people the freedom to fly.” The HBR article author, Bill Taylor, asks: “What’s your sentence?” That’s a good question (and that’s not “my” sentence, by the way). What’s the defining sentence for your organization and to take it a step further, what’s your personal sentence? If you are having trouble with either of these questions, then it’s time to take stock of how you’re spending your day and expending your energies.
— Diane Schwartz