While at the venerable National Press Club in DC yesterday, handing out our 2010 CSR Awards, I couldn’t help notice another PR event being played out two meeting rooms over—and it didn’t involve happy executives receiving kudos for their good work. No, the Press Club had the Congressional hearings on Toyota playing on the big-screen… Continued
Archive: February 2010
In the past week, I somehow entered a PR time machine taking me back 15 years to the time when agency interns and junior account reps would call reporters and ask if they’ve received the fax announcing “fill in the blank”. I received three of those calls this week after a healthy break from what… Continued
It happened with Tiger, now it may be happening again. I must admit my disappointment to hear that U.S. Winter Olympic figurehead Lindsey Vonn may be unable to ski in Vancouver because of a very painful bruise to her shin. Or, she may ski but the injury might prevent her from being in the running… Continued
We can thank Toyota for giving the PR community so many things to write and talk about since it announced the recall of millions of its cars due to faulty accelerators. The general consensus is that Toyota is going through a major crisis and only time will tell if it can get its once-sterling reputation… Continued
To get control, you need to give up some control of your brand.