As you may have noticed, we cover social media comprehensively in PR News. I don’t know about you, but I can’t help feeling the excitement that flows from hearing about a great integrated campaign with a successful social media result—the Aflac Facebook effort that I wrote about in the Jan. 25th issue that garnered $1.2 million for charity, for instance. I even peppered the article with great stats on Facebook: 350 million active users! Then, an article in Monday’s New York Post (because I get all my “real” news from the Post) brought me down to earth. With the lead, “Facebook ‘friending’ may fry your brain,” the story went on to say that a study finds there is no way the human mind can handle 5,000 friends—it’s more like 150 tops. Sure, 150 friends is still a pretty big number, but not near the Facebook numbers we’ve been accustomed to hearing about. Which got me thinking, am I too jazzed up over Facebook? Are people within Facebook really conversing—and comprehending—in such great numbers? Have we gone slightly overboard with enthusiasm for this tool?
What’s your take?
–Scott Van Camp