As I read about the death and destruction in Haiti, like many people around the world, I’m wondering what I can do to help. On that end, there a many options, but one is Wyclef Jean’s Web site, Yele.org, which is devoted to helping the people of Haiti. A text message “YELE” to 501501 will automatically donate $5.00 to the relief fund.
But I’m also wondering about another relief front: PR’s role in helping Haiti. We recently posted the list of our 2009 CSR Award nominees on our site, and it’s filled with impressive campaigns and achievements. The dire situation in Haiti calls for similar efforts, but multiplied in scope and actions.
As word spreads (by PR) about large corporate donations for the relief, what can PR executives do to give meaningful help to the people of Haiti? We welcome your ideas.
–Scott Van Camp