I’d like to introduce myself: I’m Scott Van Camp, the new editor of PR News. I’m going to be posting regularly on this blog so I thought I’d give you a brief bio. I have both agency and corporate communications experience and also have more than 15 years of experience as a journalist, writing for trade pubs that include Adweek, Brandweek and Technology Marketing. So I’ve been on both sides of the fence and I’m excited to be able to cover the important issues In PR News.
Since I’m a news junkie, I love when current affairs and PR intersect. And with the Copenhagen Climate Conference well underway, it got me thinking about global warming and a perceived lack of enthusiasm of the public at this point to care much about it. A poll last month found that the percentage of Americans who believe in the dangers of global warming is dipping. Another survey taken this month reveals that 46% of those quizzed did not believe mankind was largely responsible for the global temperature rise.
That’s bad news for proponents of tough global warming measures. The dip could have something to do with the release of e-mails of top pro-global warming scientists that allude to deleting or covering up data that doesn’t jibe with their own findings and views. Or, it could be people are worried about other things, like jobs and the economy. Yesterday’s appearance of Zimbabwe strongman Robert Mugabe certainly didn’t help the event’s cred. In any case, the manmade global warming camp could use some heat from PR.
Do you think the global warming is now a back-burner issue with the public?