We just went through an interviewing process in my group for a new employee, and it’s amazing how many job candidates never make mistakes. “Interviewing 101” tells you that you should expect to reel off a few mistakes and lessons learned during an interview. Candidate after candidate couldn’t communicate one thing they failed at. A few good men and women did share lessons learned from a failure and they all made our short list of candidates.
It’s the failures, or mistakes, that make you better at your job, as much if not more so than your achievements. James Joyce once said: “Mistakes are the portals of discovery” and, for what it’s worth — he’s right. Public Relations employs the art and the science of communicating the best of a worst situation and making improvements/adjustments based on lessons gleaned. In this blog, for the next 11 days, I am going to share with you ONE COMMUNICATIONS MISTAKE I MADE in the past 24 hours. I hope you’ll do the same and on this Blog, share your mistake of the day (something with a PR/communications twist).
Here’s my first one: Dealing with a finicky executive in one of the groups I oversee at Access Intelligence, I emailed him a few times to address an important question he had. I knew he hated email as a communications mode, preferring instead the old-fashioned telephone (possibly with the chord attached to the wall). Yet it was easier for ME to email him rather than call him. Three emails later (without a reply), I called him. He had received my emails but was waiting for the phone call from me. Communicate with your constituencies how THEY want to be communicated with. Not heeding that mantra was my mistake. Ten more to come…..