It’s rare that an online ad catches my eye, much less causes me to click through to the web site. But the leave09behind.org campaign caught my attention and then sucked me into the fray as I watched user-generated videos of people petitioning to end the year and get on with 2010 — early. You can sign a petition to push for this change in the calendar because you believe that the year 2009 needs a pink slip, needs to be put behind us. The site, a viral campaign from the marketing/ad agency dieste, is surely clever and will create buzz for dieste. But it got me thinking about what a great year it’s been for PR. Our PR News award winners across our various programs were forced (or enticed) to think differently, to do more with less, to break through the clutter with more meaningful messaging. Despite the economy and massive layoffs across all industries, some of the most creative and impactful work is being done now — in 2009. And as we know, some of the best brands have sprung from a recession or depression. So use the time wisely — tap into partners who heretofore were unwilling to work with you, test more messages through social media, collaborate with your marketing and advertising departments, and take some time off in December. Before you know it, it’ll be 2010.
In the meantime, share with this blog your biggest PR achievement of 2009.