You can’t blame the interviewee for wanting to get LinkedIn with you. And you can’t blame the interviewee for following you on Twitter. And you can’t blame him for trying to add you as a friend on Facebook. And wouldn’t it be nice if you came to his band’s gig on Saturday night? Nice of him to send you an invitation. You can’t blame this interviewee, but you sure don’t have to hire him for the job. Which brings me to the new frontier of the interviewing process, where it is isn’t over once the formal meeting wraps up. I’ve noticed, as a very part-time hiring manager in my job as group publisher, that I’m getting more LinkedIn and Facebook requests (often within hours after an interview) than an actual thank you note from the person. Considering the job market and the many new modes of connecting quickly, it’s smart to use social media to try to advance your career. It’s also smart to wait it out, time your social media activities so that you are not brushing too closely against the interviewing protocol. The basic tenets of smart communications hold firm in the job search too: know your audience, do not oversell yourself and understand your purpose in the process (is it to get a job or become the hiring manager’s new buddy?).
— Diane Schwartz