Archive: May 2009

Ghost-Tweeting: How Legit Is It?

May 29th, 2009 by

Ghostwriting has been a staple of business and academia for ages, and it’s something most people seem to have grown comfortable with. True, it is a bit distasteful to think that a high-profile executive or professor received a byline for something authored by his/her assistant, but then we think: They spent many years ghostwriting for… Continued

Maya Angelou is now my friend

May 26th, 2009 by

A few days ago, Maya Angelou accepted my request to “Friend” her on Facebook.  I requested her friendship when I first starting using Facebook (about a year ago) and I must admit, I regret the action. A year later and so much wiser about social media, the email that arrived declaring that Maya is now… Continued

Employees’ Privacy versus Employers’ Right to Monitor

May 22nd, 2009 by

Managers have long been wary of their employees’ extracurricular activities in cyberspace, whether it’s a question of their profiles on social networks or the content of their personal blogs. There have even been a slew of well-documented tête-à-têtes between employees and their bosses, usually occurring when the latter unceremoniously fires the former for their digital… Continued

Banking on Twitter

May 14th, 2009 by

I’m not gonna lie: I’m not a fan of Twitter. That’s not to say I believe it to be irrelevant or unnecessary to present-day PR initiatives … I just don’t like it. For many users, it’s just one more platform for indulging in “talking at” anyone who will listen. Whether it’s useless posts (hyperlinks without… Continued

Here’s Your Pink Slip, but Keep in Touch

May 5th, 2009 by

The global recession has prompted layoffs far and wide, and an ever-growing number of the employees being shown the door aren’t the bottom-of-the-barrel in terms of skills and contributions; rather, very often they are competent, capable workers who are so good that their ailing companies can’t afford them. Perhaps this sad reality has contributed to… Continued

A Publisher Walks into a Spa….

May 5th, 2009 by

On the list of siblings that PR is often pitted against or partnered with (Marketing, Advertising, Investor Relations, Human Resources), Customer Service plays the role of the distant half-sister. They don’t know each other very well, and are forced together every now and then at “family” gatherings and realize, hey, we look nothing alike/see you… Continued