Archive: April 2009

First 100 Days: Grading Ourselves

April 29th, 2009 by

As President Obama is handed his “report card” for performance after 100 days in office, I’m thinking about how we’d grade ourselves and our colleagues after 3-months-and-change in a leadership role. For sure, the metrics against which we’re judged are nowhere near those of a U.S. president (universal healthcare, disarming North Korea, stock market at… Continued

Update on The Domino’s Effect: Interview with Tim McIntyre

April 27th, 2009 by

Last week, PR News publisher Diane Schwartz wrote this blog post about the Domino’s YouTube crisis, in which two employees videotaped themselves doing unsavory things to food and then posted the clip on YouTube. As an update to the story, PRN guest columnist Mike Smith got an exclusive interview with Tim McIntyre, Domino’s VP of… Continued

Time to Get Engaged

April 23rd, 2009 by

Engagement was the buzzword at the annual min day Digital Summit held yesterday at the Grand Hyatt in NY.  About 200 media executives gathered to take away new ideas on how to make a buck or two online.  min is a sister brand to PR News and there are often overlaps in coverage and audience… Continued

Image Rehab, Eliot Spitzer-Style

April 21st, 2009 by

What do you do when you go from governor of New York to Client No. 9 overnight? That’s what Elliot Spitzer and his communications team was asking themselves almost exactly one year ago, when Spitzer landed in the center of a prostitution scandal that prompted his resignation from office, not to mention his damnation to… Continued

The Domino’s Effect: Taking a Slice Out of Your Reputation

April 16th, 2009 by

Remember the old commercial imploring parents to ask: “It’s 11 o’clock, do you know where your children are?” Fast forward to the age of social media and the new question is: “It’s on YouTube, do you know what your employees just did?” Such is the pickle that Domino’s is in after two employees earlier this… Continued

Social Media: Big Brother or the Ultimate Driver of Transparency?

April 9th, 2009 by

Despite being a big believer in all the glories of social media, I’m still suspicious of its undeniable “Big Brother” characteristics. Let’s face it: Nothing whispered into the black hole of the World Wide Web is sacred–not from employers, law officials, parents, children, spouses … you name it. Sometimes I’m inclined to loathe this connectivity… Continued

Redefining ‘Innovation’

April 2nd, 2009 by

Economist correspondent Vijay Vaitheeswaran is currently speaking at the Arthur Page Society Spring Meeting on the topic of “Sustaining Value in a Drastically Altered Economy,” and he is proposing an interesting take on a buzzword that has become jaded  from overuse: Innovation. He argues that, while “the only way through today’s perfect storm is innovation,”… Continued