Blogging Tips from Kanye West

Hip hop mogul Kanye West has his own blog, which he updates early and often.  And by “he,” I mean two employees. Though he reportedly denied using ghost bloggers in the past, New York magazine’s Vulture caught up with him at an event and asked how he finds the time to post so frequently, to which he replied:

“I have two people that I hired and I tell them exactly what I want — it’s just like how a designer would work.”

Clearly an off-the-cuff remark, but surely it must resonate with many communications professionals who manage (read: write) the content of their client or CEO’s blog. Does this practice fly in the face of the transparency and accountability PR execs work so hard to establish?  Or, is it an understandable strategy for managing content in a vast and uncharted social media universe?

By Courtney Barnes

  • D. Hope

    Like we could learn anything from a rapper. C’mon. get real!

  • Gail

    If the assistants are blogging exactly what Kanye tells them to post, then it’s still authentic. Assistants are then essentially just doing the leg — er, fingerwork. If the words are strategically crafted by someone other than Kanye, it’s PR positioning.

  • C. Merrill

    I’ve been the “ghost writer” in print for several clients. They had full control over what was written…the words, opinions and even “voice” reflected the client. It is and has ever-been standard practice and no one has ever cried “foul!” when done correctly.

    I have a Millennial assistant who would probably gag reading my comment, but why should “virtual” writing be any different — as long as it genuinely reflects the would-be author?

  • Kyle E. Glass

    I think it’s perfectly acceptable to have ghost writers. The problem comes if one of these employees writes an entry and then Kanye, or whomever the blog is supposed to belong to, says he didn’t write it and blames it on his employees. Nope, I don’t care who writes it, but if it’s your blog then you’re responsible for it.

  • Jennifer Bongar

    Surely, that’s how many corporations do the ‘work’. They hire PR professionals to craft messages for them.