Hip hop mogul Kanye West has his own blog, which he updates early and often. And by “he,” I mean two employees. Though he reportedly denied using ghost bloggers in the past, New York magazine’s Vulture caught up with him at an event and asked how he finds the time to post so frequently, to which he replied:
“I have two people that I hired and I tell them exactly what I want — it’s just like how a designer would work.”
Clearly an off-the-cuff remark, but surely it must resonate with many communications professionals who manage (read: write) the content of their client or CEO’s blog. Does this practice fly in the face of the transparency and accountability PR execs work so hard to establish? Or, is it an understandable strategy for managing content in a vast and uncharted social media universe?
By Courtney Barnes