During the March 10 PR News Media Relations Forum, keynote speaker Howard Bragman (publicist to the stars and author of Where’s My Fifteen Minutes) delivered his 10 Commandments of PR. In doing so, he made a comment that I found to be especially poignant: That PR no longer stands for public relations, but for perception and reality.
He explained the statement by saying that a communicator’s main objective is to align stakeholders’ perception of something as closely as possible to the reality of the situation—something that is especially challenging in a media environment where facts can be skewed and then spread virally via digital platforms.
I definitely agree with Bragman’s new definition of PR. Do you?
By Courtney Barnes