Archive: February 2009

The Job Interview Isn’t Over Yet

February 26th, 2009 by

A journalist by training and for a good part of my career, I always enjoy interviewing job candidates. But it’s a completely different story when it comes to job candidates following up with a thank you note, post-interview. Currently we’re interviewing for a position for a sister brand of PR News. About half of these… Continued

Walk the Line of Idiocy: A Sorry State in Media Relations

February 17th, 2009 by

Last week, the multiple Oscar-nominated actor (now turned rapper????) Joaquin Phoenix made an appearance on The David Letterman Show that should go down in broadcast infamy as one of the worst (or best—depending on your point of view) interviews ever captured on television. The very hirsute and nearly unrecognizable Phoenix was presumably on the late-night… Continued

Is Bad News for Advertising Good News for PR?

February 12th, 2009 by

This week, the heads of big advertising conglomerates like Omnicom and WPP confirmed what most of us already suspected: The ad outlook for the near future is incredibly grim. As the Financial Times reported on Tuesday, Omnicom President and CEO John Wren said, “We think the first nine months of this year are going to… Continued

Awareness vs Branding

February 9th, 2009 by

I recently interviewed Gil Bashe of Makovsky + Company on the pr news site and he said something that has stuck with me long after the interview (and that doesn’t always happen in journalism).  Asked to define branding, he noted: “Often people mistake branding with awareness. Awareness is fleeting. Like a fireplace – there’s fire… Continued

Rescue Me.

February 2nd, 2009 by

I was rescued today on the Metro North train line.  Rescued, at least, according to the train conductor.  Because the engine went kaput on my train, we were awaiting a new engine to be delivered and were assured that we’d be “rescued shortly” and I was thanked for my patience (along with hundreds of others).… Continued