Archive: December 2008

An Apple a Day …

December 17th, 2008 by

Clearly the old adage that “an apple a day keeps the doctor away” isn’t holding up for Apple’s financial health, which has taken repeated hits in recent months, the latest being a 2.5% decrease in stock value on Monday after analysts downgraded it. One could point to an ailing economy and penny pinching all around… Continued

Limited Sunshine

December 15th, 2008 by

For the past few days the weather report in the print edition of the New York Times has promised “limited sunshine” for my county in NY.  Maybe “promise” is the wrong word; rather it is warning me of limited sun.  Granted, times are tough for our economy and it’s trickled down to friends and family… Continued

What’s Your Story?

December 10th, 2008 by

Now more than ever, PR pros need to wear their storytelling hat. It’s the accessory you were given when you first started in PR and were told that Public Relations is about telling stories. Good PR is about telling stories well. Great PR is when your story becomes viral and unforgettable. In this chaotic economic… Continued