Archive: September 2008

What type of PR could $700 billion buy?

September 25th, 2008 by

I am not necessarily a numbers gal, but it’s safe to say that $700 billion is a lot of money. If Henry Paulson decided to allot let’s say even a measly $1 billion to your communications budget, how would you spend it — and it has to be spent on PR, not on mainstream stuff… Continued

My name is not Charlie and I don’t work there

September 17th, 2008 by

This is not breaking news, nor is it coverage of the Wall Street meltdown or the Sarah Palin moose-dressing media extravaganza. This is a PR 101 story/quick rant — and it’s old news. Every now and then (5 to 10 times a week) I get a call from an account executive or intern who is… Continued

Search Mishap Spills $1b in Value from United

September 9th, 2008 by

It’s been said many times that Google is the defacto reputation management system for your brand. And it’s surprising when a reporter doesn’t know how to use the search engine correctly. The domino effect one reporter had on the stock of United Airlines yesterday is a case in point. The airline’s shares fell from $12… Continued

Guest Blogger Mike Smith Gives the Citizen Journalist Perspective at the DNC

September 2nd, 2008 by

After diligent application work to the Democratic National Committee, I was a credentialed member of the media. I worked for Reuters.com as a video blogger (v-logger). I also posted text blogs for the Huffington Post. Filing video stories put me in the thick of the action, with access on the DNC convention floor, and with… Continued