Archive: August 2008

txt ur vp pick

August 22nd, 2008 by

Millions of people around the country are waiting anxiously by their cell phones and PDAs for what might be the most highly anticipated text message in the history of mobile communications. Presidential candidate Barack Obama—who has already blazed a bandwidth trail by his non-traditional online campaigning tactics—is expected to text supporters who have registered for… Continued

Seeing Red: China’s Olympic Image Channels Fabricated Perfection

August 14th, 2008 by

So, how ‘bout China’s Olympic debut?  The nation of 1.3 billion has pulled out all the stops so far, wowing a global audience during the opening ceremonies (which were very “electric kool-aid acid test”) with special effects that appealed to every sensory organ, and absconding with the gold medal in women’s gymnastics after their team’s… Continued

‘Oh, We Can Do That…And That’

August 5th, 2008 by

Al Riese’s article this week at on “The Pitfalls of Branding” should be a must-read to all PR execs. Or at least those who are creating new products, new practice areas and specialties as quickly as Fox launches a reality show. Riese’s article discusses the perils of mega-branding and line extensions that blur the… Continued