Here at PR News (and our parent company Access Intelligence) we receive lots of email inquiries from PR professionals. Some are helpful, some are useless, some are neutral, some are spot-on. And some are just funny. A few days ago, I received an email with the opening line — “Can you put me in touch with the person at your organization who is responsible for driving revenue?” Now, this was not an email from a prince from some far-away country. Nor was it from an unrecognizable company. It was from the director of PR at a bona fide organization. I didn’t take it seriously on several fronts — and herein lies the humor of it. First of all — aren’t we all responsible for driving revenue (or growth) at our organization whether directly or indirectly? I shudder at the thought that there might be one person — that’s right, just one employee — responsible for all the revenue at a company. Start-ups and one-man-shows aside, that is indeed funny and scary. Second, this email was humorous because the writer specified a date and time for an interview with the CEO of the company pitching a new tech product and the PR professional mentioned that they’d call me at that time. Sure, I’ll be right here waiting for the phone to ring. And lastly, the writer was pitching this to PR News, not a relevant target for this email inquiry, I promise you. So, let’s take a closer look at our email communications and make sure it’s relevant to the sender, does not inspire unintentional laughter and does not make demands for appointments. And let’s make sure all our employees have our eyes on driving growth and revenue. If you know of any company that has just one employee responsible for all revenue, please let me know. We can get you some publicity.
– Diane Schwartz