I’m sitting pool side in Naples, Florida, right now (tough life, I know) at the Counselors Academy Spring Conference and listening to George Rosenberg, principal of The Rosenberg Group, talk to his peers about how to prepare for and manage the growth of their own PR firms. The topic in and of itself it worthy of a full article (stay tuned), but there are a handful of noteworthy nuggets, courtesy of George:
1. The three most important things for growing your business are a clarity of vision (which is NOT a mission statement; rather, it’s directional–a plan of where you want to go and what you want to achieve); a strategy/roadmap to guide growth (which maps out the first three or four years and is revisited every few months to benchmark); and a commitment to greatness. “If you don’t have that passion, it’s not going to happen.”
2. It’s all about relationships and networking.
3. You need to take more time to hire the star–not the ego. One of the best strategies for growth is to hire the best people.
4. Businesses most often fail when it comes to identifying their ideal clients and going after them, as opposed to just sitting back and waiting for the phone to ring.
I’ll be updating the blog frequently during the next two days based on what I learn in the sessions, but hopefully this whets your appetite. With that, consider these parting words from George:
“If you don’t know where you want to wind up, how the hell are you going to get there?”
By Courtney Barnes