As previously mentioned, I am a Starbucks junkie. A few moments ago, I returned from my afternoon iced-coffee run at my regular outpost, where I was completely devastated to learn that the lemon pound cake I frequently purchase has 500 calories. Five. Hundred. Calories.
Obviously, I know that Starbucks’ fresh baked goods are neither fresh nor good for you, but today (as far as I could tell) was the first time they put the calorie content on the labels of every treat in their display case. Just as I prefer to not know how much money I spend at Starbucks each week, I would like to remain ignorant to how many calories I consumer there as well.
However, even though the woman in line behind me agreed that it was a painful truth to stomach, it’s clearly another move the coffee chain is making to resurrect its wounded reputation. Another notable change is the limited-time-only brown logo, which celebrates the brand’s beginnings in Seattle and its new Pike Place brew (a smoother blend that aims to rebuff claims that Starbucks beans taste over-roasted and burned).
Was the logo change a good idea? I’m going to go with “yes,” as the brown mermaid made a previous appearance to celebrate Starbucks’ 35th anniversary in 2006; with Chairman Howard Schultz back at the helm, it seems like a natural way to illustrate the brand’s forward momentum while celebrating its historic rise to international ubiquity.
As for the complete transparency (which is, of course, always a good PR strategy) with front-and-center nutrition facts, I think I will remain a believer that ignorance is in fact bliss.
By Courtney Barnes