Charlie Rose on PR Ethics: It Is an Issue

The session with Charlie Rose and Howard Rubenstein is ending, and (in my opinion), this was a highlight from a PR perspective: Rubenstein asked Rose what he thought of the state of ethics in PR, and Rose responded bluntly that “It is an issue.”

“We are your advocates here,” he continued, referring to the media. “We have an interest and a goal—we have an agenda, and it may or not be yours—but at the same time, keep people like me informed so that I feel like you have my interest in mind.”

Rubenstein followed that comment by saying that too many PR people blindly send pitches, and Rose then offered two very valuable tips to the communicators in the audience:

“Don’t insult our intelligence.” (This comment was met with good-natured laughter.)


“Don’t send us [journalists] things that we know are official lies. If I think you are trying to spin me and you think I’m trying to screw you, then we are at a loss.”


By Courtney Barnes