So, I virtually disappeared from the blogosphere in the last 10 days—between traveling to PR News’ CSR Awards in Washington, D.C. and all the other exciting stuff going on at PR News, I inadvertently neglected my favorite cyber commitment. But, I’m back with some very exciting news: Together with Tuck School of Business Professor Paul Argenti, I am writing a book for McGraw-Hill on digital communications platforms and corporate branding. While Paul is a seasoned pro at business book writing, this is my first (of what I hope will be many) book deals, and I couldn’t be more excited.
While the (still untitled) book won’t be published until 2009, the work begins … well, yesterday. I will chronicle my book-writing experience here, and my research and interviews with executives around the world will definitely provide fodder for future PR News articles. In the meantime, if anyone has any insight into what I’m sure will be a challenging process, please enlighten me. Paul has already warned me that I don’t know what I’m in for, but I say: Bring it on.
By Courtney Barnes