Most managers have had the experience of interviewing job candidates. We’re currently interviewing for an opening in our editorial department at one of PR News’ sister publications. I must say, there are a lot of great candidates out there. For the most part. Then there are the foot-in-the-mouth candidates who clearly have read too many books with names like What Color is My Parachute. That would be candidate Number 2 who tells us he wants to “run an empire.” Or Candidate Number 5 who asked “what exactly do you guys do?” Candidate Number 7 didn’t even show up. Glad to say, though, that Candidates 1, 3 and 4 were all impressive, did their homework and wrote us thank-you notes within 24 hours. Job seekers must be PR pros — they must know how to brand themselves, sell themselves to prospective customers (hirers) and walk the talk rather than parachute in and expect the offer. At the same time, the hiring managers need to do a little PR for themselves and their organization. We can’t just assume that they’ll take the job if offered — are we selling ourselves well enough? That’s a question for HR and managers the world over. And that’s PR at work. I’d love to hear your experiences on the hiring front….
— Diane Schwartz