Archive: January 2008

Starbucks: Sticking to its Knitting?

January 31st, 2008 by

Starbucks just announced it’s ditching sales of warm breakfast sandwiches which might have been getting in the way of the addictive aroma of its coffee. And, after opening storefronts faster than you can say half-caf, half-decaf latte, it’s closing 100 lackluster stores. Back to the sandwiches: what makes Starbucks such a strong brand? Surely not… Continued

Target Misses the Cyber Bull’s Eye

January 29th, 2008 by

This just in: Retail behemoth Target “does not participate with nontraditional media outlets.” Um … what? A public relations executive for the company made this statement when Amy Jussel, founder of marketing blog, wrote to complain that a recent Target billboard in Times Square was demeaning to women because the bull’s eye was conveniently… Continued

Random Footnote: Fear of Flying

January 23rd, 2008 by

According to New York Magazine, Hillary Clinton’s communications director, Howard Wolfson, is afraid of flying–so much so, in fact, that he drives from state to state along the campaign trail to avoid boarding an aircraft. (The article alleges that he hasn’t flown on a plane since 1999, and that plane happened to be Air Force… Continued

Marketers and PR People Equally in Need of Measurement, Xanax

January 23rd, 2008 by

Last Thursday, I attended the CMO Leadership Forum in the New York City, and it was an enlightening, if not ironic, experience.  For starters, the line-up was great: Everyone from the group VP and CMO of Eli Lily to the managing director of Google’s Creative Lab (who was in violation of the New York Athletic… Continued

Just a Green-Tinged Thought…

January 15th, 2008 by

Recently, I’ve been asked to address the concept of “green” PR a number of times. Not that this is unusual–after all, I’ve covered “green” in PR News many times. However, a recent request to come up with green-related questions for a panel on corporate responsibility got me thinking: Why the obsession with “green” when it… Continued

It’s Her Party, and She’ll Cry If She Wants To

January 10th, 2008 by

Sometimes you just can’t catch a break. Hillary Clinton knows this better than anyone: She’s publicly lambasted by detractors as being too robotic, too stoic, too strong, too emotionless, too fill-in-the-blank and, when she shows emotion in the form of a near-tear, she’s criticized as being vulnerable. Then, as her handlers looked on in what… Continued

Clemens’ Media Relations Offensive is … Well, Offensive

January 9th, 2008 by

I’ll be the first to admit that I don’t know much about baseball (only that the games seem interminable, and that the related metaphors, exhausted by every literary and non-literary genre, need to be struck from writers’ repertoires—current company included).  I’ll also say that the constant barrage of steroid accusations within the sport has diluted… Continued

What Gives? Nonprofit Exec Stumbles Online

January 8th, 2008 by

Judgment – it’s in shorter supplier these days, thanks to the ease of non-stop posting (and posing on ) the Web. Case in point is the judgment of Holden Karnofsky, co-founder of nonprofit research org GiveWell. Karnofsky masked his identity on an industry web site soliciting suggestions from visitors on the best source for comparing… Continued