Give the Media And Bloggers Everything They Need To Carry Your News Forward To Their Audience 

Your press release should provide immediate access to high-resolution graphics (graphs, product photos, mug shots, etc.), audio and video files and any supporting documents and brochures. Bloggers and the media are more likely to carry your news forward if they have everything they need from the start. Don't make them call for your logo or to get a copy of the whitepaper you're releasing. They just may not bother.

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