Write Your Press Releases for Online Delivery Channels

Online distribution points like search engines have screening programs in place that filter out content that doesn't look like a press release. Here are a few of the guidelines these channels use:

1. Headline length should be neither too long nor too short. Eighty characters is a happy medium to strive for.
2. Sentence fragments in the body of the release may cause your release to be rejected. Such fragments include paragraph headers and bulleted lists.
3. Old dates in your release will likely make the content look stale. Including a phrase like "doing business since January of 1970" in your opening paragraph may cause your release to get stuck.
4. Length of your release should ideally be between 300 and 800 words.
5. Links used in your release should be limited. If you use too many links within the body of your release, this may be detected as a form of "link spamming" by search engines.

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