Stay on Target by Solidly Focusing Your Message

It's human nature to try and compress as much information as possible into a marketing or PR effort. Unfortunately, it is also human nature to become quickly confused and overwhelmed when too many details are presented at one time. Reread your press releases and ask yourself if you have added anything that deviates from the main message or news angle. If your release is focused on more than one main announcement or angle, consider breaking out the release into one or more releases.