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Don't send out releases just to fill a schedule

It is good to send out press releases at intervals but don't put out a release just to fill a void in a schedule. Press releases are only going to do you any good if they are newsworthy. This is a huge factor in attracting media attention and also for online distribution. Newsworthy press releases proliferate online since they attract attention and get mentioned and reposted by bloggers and social media sites.