Presidential Bike-a-Thon: Using Media Relations to Encourage More Active Lifestyles One Bicyclist at a Time

Company: Humana

Agency: Coyne PR

Timeframe: 2008

When you are a one of the nation’s largest healthcare companies, the country’s staggering obesity-related health crisis becomes exponentially more dire. After all, the lack of physical activity among so many Americans is a primary driver of poor health and, in turn, astronomical healthcare costs.