Visual Value: Questioning Your Video ROI? Consider These Points 

As online video is still a fresh tool for PR pros, it might be difficult to figure out how to approach video ROI. Dane Frederiksen, principal at Digital Accomplice, a company that develops brand content, has some tips on how to ensure you’re not entering the video forest blind: 1) Figure the costs of not. Ask yourself, what might video do to help me get my message out and what’s the cost of not doing anything? This helps give a framework for how valuable video can be as a part of your strategy.  2) Humans are visual animals.

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