We always knew there were little men inside them there machines! Nedd/Detroit Public Relations introduces a new service for the prosaically challenged. The firm's Web-based Press Release Builder (found at prompts users to fill out an online form, answering 10 "easy" questions about their "newsworthy story ideas." The service then promises to spit out a "dynamic, effective press release" in three days' time. The cost is $250 for a release and $500 for the firm to pitch the idea to reporters. All major credit cards are accepted. We just want to know if the "newsworthiness" aspect is guaranteed. (318/567-6333)