Pranksters, Activists And Rogues: Know Your Adversaries And Where They Surf

The Internet provides the ideal habitat for rumors to fester. The key to handling an online crisis - either the result of a rumor or a real event - is to understand the medium.
In his presentation at the PR NEWS Advanced Crisis Management Seminar, R. Pierce Reid, SVP of Schwartz Communications, provided this guide to the ins and outs of crisis
management in the digital age.