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2013 Platinum PR Awards: Global PR

Winner: Rotary International – End Polio Now Though it may seem like a disease of yesteryear, polio is still a very serious problem in many parts of the world. Through its “End Polio Now” campaign, … | MORE »

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2013 Platinum PR Awards: External Publication

Winner: American Institute of Certified Public Accountants – ThisWayToCPA Wisdom Books: The Future CPA’s Guide to Life and Awesomeness and The Future CPA’s Guide to Work and World Domination The Future CPA’s Guide to Life … | MORE »

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2013 Platinum PR Awards: Pro Bono Campaign

Winner: Cone Communications – Northwestern Mutual’s Childhood Cancer Program: Help for Today, Hope for Tomorrow Cancer is the leading cause of death by disease in children ages 15 and younger in the U.S. In fact, … | MORE »

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2013 Platinum PR Awards: Research & Measurement

Winner: MasterCard – The MasterCard Conversation Suite Transforming a brand’s image can be a daunting proposition, but MasterCard made it look easy. Three years ago the company set out to rebrand itself as more of … | MORE »

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2013 Platinum PR Awards: Cause-Related Marketing

Winner: Taylor on behalf of Allstate – Allstate’s Once is Never Enough Program (a.k.a. the O.N.E. Program) With its Once is Never Enough Program, Allstate and partner Taylor have taken the “you’re in good hands” … | MORE »

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2013 Platinum PR Awards: Firm of the Year (Large)

Winner: GolinHarris Al Golan had recently started his own PR firm when he made a cold call to an aspiring businessman with a couple of hamburger joints. The man was Ray Kroc and the business … | MORE »

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2013 Platinum PR Awards: PSA

Winner: Bristol-Myers Squibb with Ogilvy Public Relations – Men and Melanoma: The Unexposed Target Raising awareness can sometimes be the best measure for prevention and early detection of several diseases. Ogilvy and Bristol-Myers Squibb agrees, … | MORE »

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2013 Platinum PR Awards: Facebook Campaign

Winner: Cooney/Waters Group Inc. – Parkinson’s More than Motion You probably already know Parkinson’s most recognizable symptoms: tremors, stiffness, or slowness which can affect movement. What you may not realize is that Parkinson’s disease affects … | MORE »

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2012 Platinum PR Awards: Re-Branding/Re-Positioning

Co-Winner: Ogilvy Public Relations – Taking Ford Further After successfully creating a comeback story after the economic downturn, Ford needed another kind of story—one that put consumers at the heart of its brand. To bring … | MORE »

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2012 Platinum PR Awards: External Publication

Winner: Ogilvy PR Merck Pharmaceuticals– Healthy Beginnings for Babies   Receiving regular well-baby care visits to evaluate growth and immunization are essential during a child’s first year of life. However, the CDC reports only 35% of … | MORE »

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