Platinum

2013 Platinum PR Awards: Marketing Communications

October 15th, 2013 by

Winner: The Asian Art Museum – Operation: Lost Warrior San Francisco’s Asian Art Museum (AAM) kicked off its 10th year in its Civic Center location with an exhibition from one of the greatest archaeological discoveries:… Continued

2013 Platinum Hall of Fame Inductees

October 15th, 2013 by

PR News celebrated the 2013 inductees into its Platinum Hall of Fame at the Platinum PR Awards luncheon on Oct. 15, 2013 at New York’s Grand Hyatt. The Platinum Hall of Fame honors campaigns that… Continued

2013 Platinum PR Awards: Speeches

October 15th, 2013 by

Winner: Ogilvy Public Relations – We-Vibe: Sexual Health Headlines the Consumer Electronics Show for the First Time Each year, more than 120,000 people from around the globe come to Las Vegas, Nev., to attend the… Continued

2013 Platinum PR Awards: Online Communication + SEM/SEO Initiatives

October 15th, 2013 by

Co-Winner: JPA Health Communications – The Melanoma Research Foundation The Melanoma Research Foundation (MRF), the largest independent organization dedicated to advancing research around the prevention and treatment of melanoma, saw a need to reach more… Continued

2013 Platinum PR Awards: Influencer Communications

October 15th, 2013 by

Winner: Lockheed Martin Corporation – Medium Extended Air Defense System (MEADS) FY13 Keep Sold Campaign The multinational Medium Extended Air Defense System (MEADS) program was under fire and facing several challenges, including a motivated and… Continued

2013 Platinum PR Awards: Twitter Campaign

October 15th, 2013 by

Winner: Weber Shanwick for Unilever N. America  – Clear Scalp & Hair Beauty Therapy Twitter Launch Unilever teamed up with Weber Shandwick to launch a revolutionary line of shampoos and conditioners on Twitter. To publicize… Continued

2013 Platinum PR Awards: Video Program

October 15th, 2013 by

Winner: Marina Maher Communications  – P&G builds consumer loyalty during the London 2012 Olympics by thanking moms everywhere for doing the hardest and best job in the world There’s no Olympic medal for being a… Continued

2013 Platinum PR Awards: Press Release

October 15th, 2013 by

Winner: Singer Associates Public Affairs/Public Relations – The $70 Million Press Conference Sometimes a simple and well-crafted press release can be one of the most effective forms of communication for a PR campaign. After Singer… Continued

2013 Platinum PR Awards: Website Marketing

October 15th, 2013 by

Winner: Hilton Hotels & Resorts – Vacationitis Hilton Hotels & Resorts is one of the most recognizable brands in the world. For business travelers of every stripe the hotel chain is synonymous with quality. But… Continued

2013 Platinum PR Awards: Multicultural Campaign

October 15th, 2013 by

Co Winner: Weber Shandwick—Pepsi Next: Wheel of Levy Following the successful launch of Pepsi NEXT in 2012, which reached $110 million in sales during the first nine months, Pepsi NEXT kept its unbelievable momentum going… Continued